One week to make you magnetic.
I help travel and hotel tech founders get out of their echo chamber, sell easily and naturally, and get more eyeballs on their business.
The big scary thing that will change your business?
Time to get it done.
Together we’ll build you an action plan you’ll actually stick to, find a fresh perspective and get you in the right headspace to get on with it.
In one week.
As a solo founder in hotel or travel tech, it’s easy to feel like you’re working in a bubble, with no one to talk to except Claude. There’s endless free advice on the internet, but how do you know what will work for you?
You’re wearing EVERY. SINGLE. HAT. Founder, salesperson, marketer, product manager, customer success and CEO. It’s exciting. But it’s exhausting. And it feels like you’re doing it all alone.
As the founder, you’re both the biggest lever and the biggest limiter for your business. It takes consistent work to become the founder your business needs next. You don’t have to do it alone.
That’s where I come in. I turn dreams into plans.
The Magnetic Foundership™ Launchpad is a bespoke, intensive week where we hammer out what you want to achieve in a particular area of your business, build a clear plan that you’ll actually enjoy executing, start working on it together and deal with those weird stories in your head that might have held you back.
With 15 years’ of travel & hospitality experience and as an accredited coach, I’m there to ensure your plans make sense, to shine a light on your blind spots and to keep you honest.
This is for you if…
- You sometimes feel like you’re making it all up as you go along
- You’re procrastinating on big decisions while keeping very busy with small ones
- You can find yourself in an echo chamber with only Claude for company
- You know you’re holding yourself back… from posting on LinkedIn, from speaking in public, from pitching to clients
- You’ve never quite fitted into the corporate pigeon-hole
- Your mind is either going in 3000 directions at the same time, or you’ve lost your creative streak
- You’d like to not feel so alone as you build your business
Imagine…
- Having dedicated time to focus on what really matters for your business right now, whether that’s your GTM planning, building a founder brand or getting more demos booked
- Having someone to keep you honest, the perfect sounding board who helps you think better
- More clarity and more structure in your business and in your brain
- Getting out of analysis paralysis or perfectionism and into a productive flow
- Being pushed (a little bit!) out of your comfort zone to create bigger opportunities for your company
Is this you?
- A founder or entrepreneur in travel, travel tech or hotel tech
- Either a solo founder or wearing lots of hats in the business
- Ready to level up yourself and your business
- Lots of energy and ideas
- You have skin in the game and want to get it right
- Looking to magnetise your next clients and expand your opportunities
- On the lookout for a travel and hotel industry expert to support you
Picture this:
- That decision you’ve been circling, that thing you’ve been procrastinating on, now feels achievable.
- You have a concrete action plan that you’ve already started working on.
- You’re stepping outside your comfort zone and doing more than you thought was possible.
- Some of the worry and fear has gone, and the rest will dissipate as you take action and prove to yourself you can do it.
- You’ve got someone in your corner who knows the industry and can help you spot things you hadn’t seen, and who has the skills and tools to help you keep levelling up as a founder.
From 1 hotel to 35 hotels onboarded.
From industry outsider to thought leader in hotel tech. From scrappy founder to big goals and clear plans.
When Daniel came to me, Eccobell had just secured funding, with one hotel online and all investors’ eyes on their growth plans. He hadn’t worked in the industry before. Together, we worked on him speaking the Hotelexicon™, defining his ICP, building a clear sales and buying process and expanding his team.
Here’s what he has to say:
“Working 1:1 with Emily has been genuinely transformative for me. She created the space to step back from the day-to-day noise and really focus on what I wanted to achieve, both personally and professionally. Her coaching helped me set clear, measurable goals and gave me the confidence to move towards them with structure and purpose.
Emily challenged me to look at my blind spots and to reframe obstacles as opportunities. She guided me through understanding how decision-makers think, and how to align my approach with what actually matters to them. That shift in perspective has been critical in sharpening my conversations and building stronger relationships.
On a personal level, Emily’s support has been just as impactful. She helped me work through moments of self-doubt and imposter syndrome, encouraging resilience, balance, and a better sense of leadership. She pushed me to delegate more, to communicate more effectively, and to grow into the version of myself that both I and those around me need.
The impact has been both practical and personal. I’m clearer on my path, more confident in my decisions, and more resilient when challenges arise. Emily hasn’t just helped me achieve goals, she’s helped me believe in my ability to grow and scale with purpose.“
Daniel Ojeme, Founder & CEO, Eccobell
Introducing: The Magnetic Foundership™ Launchpad
Collapse time and level up your foundership skills in one week
Here’s what happens:
Onboarding
To make sure we work at the right pace for your company and your foundership level, you’ll answer a series of questions before the week starts. This will include the area of business you want to focus on (GTM planning, sales strategy, founder brand-building, prioritisation and planning etc.), any obstacles you’ve faced so far, and what your big ambitions are.
During the week:
Monday: The Big Dream
Dreams are more likely to become reality when you think big first. I’ll guide you through a process to imagine the most amazing version of your business, sense-check it with the pragmatist in you, and form the direction for the week. This is time ON your business, allowing you to step out of the weeds and take the long view.
Tuesday: The nitty-gritty
This is where we really upgrade you as a founder, as the biggest lever in your business. We might remove that icky feeling that’s stopping you from selling, we might build your sales funnel, we might understand how your company solves hotels’ problems. Depending on what you need, this could be a training session bespoke to you, a brainstorming session or a beautiful blend.
Wednesday: 2 hour ImpleMENTOR session
Time to really get sh*t done. The deep work that needs focus on the thing we’re building. You state what you’re working on, and then get to it. This really works for ADHD brains! I’m on hand if you get stuck, want feedback on your work or need a quick chat to clear your head.
Thursday: Build out the plan for next steps
You’ve got the big dream, you’ve learnt some new skills, and you’ve started working on the project. Now it’s time to make sure that when you go back to real life, you know exactly what you’re going to do. We’ll use a blend of NLP tools to ensure the plan is actionable and all parts of your brain are on board (no procrastination TQVM!)
Friday: Celebrate and clarify
Celebrating wins is essential if you want to build resilience. This session is to share what’s changed for you during the week and what you’re going to take with you. If there’s any final wobbles or worries, we’ll deal with them here.
AND you’re in a private Telegram chat with me for two weeks.
This is where you can ask for advice, share your wins, and know that you’re not alone.
I’ll be on hand to share my feedback, give you a gentle nudge out of your comfort zone and introduce you to anyone I know that fits in with your growth plans.
Your investment for The Magnetic Foundership™ week:
£1997
- Yes, you could spend this money on Google Ads instead – but are you sending the most magnetic message?
- Yes, time is money, and this time is spent ON your business and upgrading you as a founder. It’s the foundation, not a distraction.
- I know, you probably haven’t worked with a coach before. Here’s how it works: I ask you good questions, your brain comes up with a great idea, I help you work out how to make it happen. Dreams → plans.
- You’ve already tried doing it alone, has that got you where you wanted to go?
Elisa Spampinato, Impact Storyteller, shares how upgrading her identity and understanding her unique place in the industry laid the foundation to turn her dreams into concrete plans:
This is for you if…
✔️You’re an early-stage founder or entrepreneur in travel or hotel tech
✔️You already have a product, even if you haven’t totally tested market fit
✔️You’re ready to stand out from the crowd of (AI native, groundbreaking 🥱) startups
✔️You like to move fast, you’re ready to invest in your dream and you want to see results
This isn’t for you if…
❌You’re still at the ideation stage and don’t have a product to test or sell
❌You’re looking for someone to just tell you what to do
❌You’re just LARPing as a founder and this “little project” doesn’t mean that much to you
❌You’d rather keep tweaking your product and chatting to Claude than get it out into the world
Laser-focussed prioritisation.
Upgraded Founder OS.
Getting bold sh*t done.
Me on your side.
You in?
Daniel Ojeme, the founder and CEO of Eccobell, a guest experience startup, speaks about how working with me revolutionised how they approach sales conversations:
Why me, and why Magnetic Foundership™?
Hi, I’m Emily! I’m celebrating 15 years of being in the industry by working with founders, entrepreneurs and freelancers to do what they care about as well as they possibly can.
I spent most of my corporate career convincing hotels to do what my company needed them to do, but I was never one for bullying or intimidation tactics. As someone who actually cares more about people than profit, I made sure to build strong relationships with my hotel partners and find that magical overlap of what they wanted and what I could offer.
Then I hopped over to the ‘dark side’ and learned to speak the Hotelexicon™ so you don’t have to. I’m certified in Hotel Industry Analytics, so basically I’m fluent in acronyms. Two years inside a huge global hotel company really teaches you a thing or two about why hotels say yes… and no.
Now I’m the Chief Magnet Maker, a qualified coach and NLP practitioner, and use those skills together with my experience across three continents to support founders turn their dreams into plans. I’m building my business at the same time you’re building yours, and I won’t gatekeep what I’m learning.
I’ve helped my clients get over the cringe of selling, sign their first hotel clients, step up into the boldest version of themselves and make their business visible on stages and on podcasts. I will never let you get stuck with a great idea and no plan to get there.
FAQ
Q: Who is this for?
A: It’s for you! If you’re a founder, entrepreneur or freelancer in travel, travel tech or hotel tech, working solo or with a small team. It’s for you if you want someone to bounce ideas around with, you know you’ve got what it takes to be successful if you could just focus on the right stuff, and you’re willing to put the work in. It’s for you if you know there is one particular thing that needs working on in your business. (If you’d like longer-term support to deal with the constantly-evolving challenges of a startup, The Co-Pilot may be a better fit for you).
Q: So what’s included?
A: Four 90-minute sessions with me in one week, following a curated flow to make the most of the magic in your mind, but always bespoke to you and with wiggle room based on what’s happening in the moment. One 2-hour ImpleMENTOR session where you actually work on the thing, with me on hand to keep you honest, get you unstuck or give you advice. All based on what I know about you and your business from the onboarding document. I’ve got lots of tools in my back pocket to help you with whatever you need in the moment, as an accredited coach (ACC) and an NLP practitioner. We’ll also be in a private Telegram for two weeks, in case your best ideas come to you when walking the dog.
Q: Some of this sounds a bit… unorthodox.
A: Yep, some of it is weird and woo woo and that’s why it works better than attending a sales training. You’re not a frontline sales rep in a big machine, you’re THE founder, so we are levelling YOU up. That needs a special approach and understanding of what makes human brains tick, how to keep you motivated and how to stop you self-sabotaging. Trust me, it works.
Q: How long is the program?
A: This intensive VIP program lasts one week. Beforehand there’s an onboarding document to complete so we can jump straight in on the Monday. The week after, you’ll still have access to our private Telegram chat to bounce ideas around.
Q: How do we schedule this thing?
A: All the calls are live and 1:1, so we’ll schedule them around you. Ideally we’ll have one call per day, and I’d recommend leaving lots of space in the diary as your brain will be fizzing with ideas and you’ll want to start getting to to work, so pick a week where you can clear the decks (as much as possible – I know it’s not easy if you’re a solo founder!).
Q: Why work with Emily on this?
A: I’ve worked on both sides of the negotiating table, as a hotel partner and in a global hotel chain, so I know what makes hotels say yes… and no. I’m the kind of person who can’t leave things well enough alone, and I’m constantly spotting ways to improve things: communication, processes, plans. And now I’m an Associate Certified Coach with the International Coaching Federation, meaning I adhere to their code of ethics, have trained for 60 hours, had 10 hours of mentoring and to date have coached 52 people for 280 hours. I’m also a certified Neurolinguistic Programming practitioner. I can help you think better, do more and be your best self.
Q: What’s the investment?
A: It’s £1997 all in.