Stepping up into a new role?
Be better than they expected.
MOMENTUM
The 100-day accelerator with a co-pilot in your pocket
(This is the support I wish I’d had when I got my first people management role!)
I only work with two people at a time on this exclusive program
Is this what you’re telling yourself?
- I want to make sure that I fit in, be seen as credible to my new audience, and be a worthy leader for my team while adding value
- I know that I need to act differently as I step up into a bigger title
- I want to come across as senior and strategic, but still likeable
- I’m looking forward to having more impact but worried about not being good enough
Imagine if…
- You could bring more value than they’re expecting
- You could be as good as they think you are, and let’s face it, you want to be seen as better than the previous person by the whole team
- You could meet and influence the right people to magnify your efforts
- You could be sure to learn the things that will make a difference to your success, not just ticking off generic onboarding videos
This is for you if…
- You’re in a new role or about to start one
- Your level of responsibility has changed, for example moving from individual contributor to people manager, or moving country/region
- Your role is intense, busy, and client-facing or leading a team
- You care about your success, and are willing to put in the work to make it happen
- You want to have the advantage of dedicated support and insider knowledge
Introducing:
The 100-day accelerator with a co-pilot in your pocket
Your mission, should you choose to accept it, is to be better than they expected in the next 100 days.
Fit in fast with the new culture, be seen as credible, likeable, and collaborative, while leaving all self-doubt aside.
Be valued, and valuable.
Your menu of training topics is based on the four key pillars to career success:
In MOMENTUM, you get access to continuous and bespoke support for 100 days.
- 90-minute kick off call to get you in the frame of mind to be successful, not worrying if you’re going to disappoint them
- One 30-minute call for the GRIND: to plan and prioritise your week
- One 30-minute call for your DEVELOPMENT: to upskill you based on the four key training tracks
- First 100 days workbook for self-reflection and recording wins
- Plus continuous whatsapp coaching (for people who like to speak)
- Asynchronous support via google docs (for people who like to write)
- Access to my enormous resource list
- Practical tools and frameworks, all adapted to your unique situation. No more triangulating advice from ex-colleagues and TikTok!
I first connected with Emily at a time when my confidence was really shaken. As someone who’s always been highly ambitious and a high achiever, I had finally landed the role of my dreams.
Yet, I found myself overwhelmed by crippling self-doubt. Despite my accomplishments, I struggled to express myself clearly in meetings, often freezing up and not presenting myself as the strategic leader I knew I could be.
The constant worry about my abilities weighed heavily on me, and I was terrified of losing my job. I often found myself spiraling, overthinking every decision and fearing the worst. I had worked so hard to get where I was, but I couldn’t seem to enjoy the role, let alone flourish in it.
One of the most valuable aspects of working with Emily was the process of defining my values. I realised that ambition and dedication are still core to who I am, but I came to understand that they’re not the only qualities I hold dear. Through our work together, I recognised other values in my life that were even more important. Defining these values gave me the clarity and perspective I needed, helping me stay grounded and reminding me of my strengths when I felt overwhelmed or doubtful.
Since then, my self-confidence has grown in ways I couldn’t have imagined. I feel so much more at ease with myself and my abilities, and I now navigate my high-pressure role with a sense of grace and resilience. I no longer feel like I have to choose between my career and my personal values. I really believe I can achieve the success I want in my career, while also maintaining a healthy balance with the other priorities in my life and keeping the challenges of my role in perspective.
Emma, Director of Sales & Marketing
Why did I create this program?
“You’ve inherited a fucking shitshow.”
That’s what my boss told me when I landed my first people management role, in a new country, during a company merger, with a team of 11 who were at breaking point.
It was anything but easy.
I struggled to make the shift from high-performing individual to team manager, taking on way too much responsibility myself.
I soaked up their emotions like a sponge, leaving me knackered, sleepless and stressed every day.
I found it difficult to admit that I didn’t know something, and this perfectionist streak meant I didn’t ask for help while at the same time pushing myself to my limits.
I didn’t have a moment to catch my breath, let alone plan for the year or be “strategic”.
I felt lonely, exhausted, and convinced that I wasn’t cut out for this job. Was I about to lose everything that I’d worked towards for years?
It took months for my nervous system to catch up (but as you know, in our industry we don’t HAVE months to work things out before something else changes!).
The worst bit is, this is really common and predictable. I hear it from clients (and their managers!) all the time.
And I won’t stand for it any more.
MOMENTUM is the program I wish I’d had then.
- You deserve to feel confident in the value you bring (and be the person you were in the interview).
- You deserve support, perspective and a sounding board.
- You deserve to expand your skills and your identity to match the new role.
You’ve got the job, and the pay increase to match. Now’s the time to show that you’re worth it.
Before you make plans to spend the money on that renovation, fancy holiday or new car, let’s make sure your first months count, cementing your position as an indispensable asset in your new role.
When you’ve taken on a new role, for example stepping up to Director level, or taking on a regional scope, every moment matters.
At a certain level, they don’t give you buddies anymore, right? They just kind of fling you in. So who do you soundboard with?
Your first few months will have a huge impact on your long-term success, credibility, and progression.
I’m here to help with that, through this elite program.
I remember the first contact with Emily; I was completely blocked by the situation I was experiencing at work. I had been in a new role for 12 months and was not feeling well.
I was working long hours, and the feedback I received from my manager was not positive. I felt extremely insecure and did not know what the problem was.
Thanks to the sessions with Emily, I began to find the tools to stay connected with myself and understand the reasons I was going through this situation.
The result was that I started to find recognition within myself and, subsequently, from my boss, leading to promotion opportunities. In my personal life, a long-desired change finally happened.
I strongly recommend coaching sessions with Emily to anyone; they are a fundamental piece for personal development and self-awareness.
Barbara, Customer Success Manager
The best time to start MOMENTUM is 2 weeks before your start date. This gives you time to practise using the tools to calm your self-doubt before the whirlwind of onboarding. The second best time is now. If you’re within the first year of your role, there is still time to steer the ship.
Your priority access:
Emily’s Totally Enormous Resource List: If you want an extra stretch, you have all my favourite books, podcasts, videos and blogs at your fingertips. You’ll keep the access after MOMENTUM has finished, so your learning journey with me never ends.
Menu of training options based on the four key learning tracks: I bring the options, you make the choice. MOMENTUM is bespoke to you. The menu includes real-life frameworks used by commercial experts, Neuro-Linguistic Programming tools and coaching options.
Onboarding and check-in forms: You’re a smart commercial person who wants to see ROI. These self-scoring forms give you the chance to reflect on and measure your progress, and change course if needed.
My guarantee to you:
You will have regular opportunities to let me know what support you need throughout MOMENTUM:
- Your onboarding and check-in forms
- Your choice of training each week
- Ad-hoc through whatsapp, email or google docs comments
If you do the work, share any concerns or wobbles with me straight away, and keep an open mind, I guarantee that by the end of the 100 days you’ll be feeling clear, in control and excited about taking your learnings forward.
Everything that’s included:
| A 90-minute kick-off session to calm down the inner critical voice, so you can step into the next version of yourself | £330 |
| 30-minute weekly call to plan and prioritise your high-impact activities | £1600 |
| 30-minute weekly call to get a helicopter view or concise training from a menu of options of practical tools and frameworks used by commercial experts | £1600 |
| Asynchronous support through email, whatsapp, and Google Docs comments | Up to £10,000 |
| First 100-days workbook for self-reflection and recording wins | £200 |
| Access to Emily’s Enormous Resource List of podcasts, videos, books and blogs | £100 |
| Onboarding, check-in and offboarding forms to measure your progress | £100 |
| Total Value | £14,030 |
| What you pay: | 4 x £997 |
Emily has helped me reframe my challenges, both in personal and professional life, with deeper awareness and understanding of how they are affecting me, and guiding me to tools and practices to help overcome them.
She has been excellent at helping me visualise my goals as attainable by recognising the patterns of self-doubt that have previously held me back.
It is an incredible feeling to invest in yourself, and made so much better when guided and encouraged by Emily. She’ll take you to somewhere unexplored and teach you a lot about yourself.
Louie, Senior Account Manager
Time to decide…
Will you accept your mission to be better than they expected in the next 100 days?
Fit in fast with the new culture, be seen as credible, likeable, and collaborative, while leaving all self-doubt aside.
Your Investment
Total value of MOMENTUM: £14,030
4 x £997
=
£3988
(I only work with two people at a time on this program)
Emily worked her magic helping me discover my strengths and uncover direction I never knew I had. She didn’t just ease my anxieties; she illuminated a clear path forward.
With her guidance, I was able to transform my uncertainty into genuine trust, confidence and happiness – it was truly amazing how she helped me reconnect with my body and believe in myself in such tangible ways I never knew were possible.
I wholeheartedly recommend working with Emily. No matter what you’re struggling with, she’ll empower you and guide you towards new perspectives, unlocking potentials you might not even know exist in you.
Emily, thank you for being there for me and guiding me through this journey! You’ve helped me make decisions that truly align with my values, creating a brighter and more fulfilling future. I’m immensely grateful for the transformation you’ve brought into my life in such a short time: GRACIAS!! 💛
Cristina, Head of Supply
Your host is Emily Edwards
With 15 years in commercial roles across the travel industry, including a decade in B2B hotel distribution with Hotelbeds, GTA, and JacTravel, and two years as commercial lead at IHG Hotels & Resorts, I’ve gained deep industry expertise while working across Latin America, Europe, and Asia. These experiences have not only broadened my cultural understanding but also reinforced a common truth: ambitious commercial teams often struggle under relentless pressure without the right support, and people go from enthusiastic to exhausted when they don’t have the skills they need to excel in their careers.
Now an accredited coach (ACC), I’ve partnered with 50+ clients and multiple companies to help them navigate career growth and business transformation, sustainably. My approach has always been grounded in creating meaningful connections and cultivating environments where people thrive. I bring a playful, down-to-earth energy to my work because I believe success and enjoyment should go hand in hand.
Before working with Emily, I was trapped in a cycle of burnout that left me emotionally drained and professionally adrift. My confidence had hit rock bottom. I doubted my abilities and felt paralyzed by the fear that my career was over. My work performance suffered, deadlines slipped, and even simple tasks felt overwhelming. I was stuck in a fog of self-doubt, lack of confidence and negativity.
Emily didn’t just help me manage my burnout. She guided me to burn its roots.
She equipped me with an incredible set of tools and walked alongside me as I took (and am taking) those first shaky steps forward. Her blend of empathy and strategic insight made the process feel both safe and groundbreaking at the same time.
Today, I feel like I’ve reclaimed agency over my life and career. I feel enabled to negotiate challenges with a toolkit I trust, set boundaries without guilt, and approach work with renewed purpose. Most importantly, I’ve rediscovered my voice and no longer shy away from ambitious goals.
Emily didn’t just help me “fix” a rough patch; she gave me the courage to design a career and a mindset that feels genuinely mine,
Luiz, Risk & Operational Excellence Manager
FAQs
Q: When is the best time to join MOMENTUM?
A: The best time to start MOMENTUM is 2 weeks before your start date. This gives you time to practise using the tools to calm your self-doubt before the whirlwind of onboarding.
The second best time is now. If you’re within the first year of your role, there is still time to steer the ship. You deserve to build your skillset and have a bigger impact on your company and those around you.
Q: When is the best time to book a call?
A: As soon as you know that you’ll be starting a new role.
Even if you have to wait for a visa, or have a 3-month notice period.
You can’t imagine the difference it makes knowing you’ll have a supportive expert and sounding board on your side, ready to help you make an impact. Having a plan reduces the fear of change and those feelings of self-doubt, so you can focus on wrapping up your old job well.
Q: How long is the program?
A: In the 100 days we work together, we’ll get you ready for even longer-term. That’s what momentum is!
The 100 days starts on the day we have our kick-off session, and guides you through your first few months in a new role. It’s also enough time to create systems and habits that will serve you throughout your career.
Q: What support do I get?
A: We have a 90-minute kick-off call, to create a tool for you to calm down the self-doubt and any feelings of imposter syndrome; so you’re not worrying about being the person to disappoint your new boss.
Then, twice a week, we’ll meet for 30 minutes. Normally, one session is to grind and work on what matters, and the other is to upskill – but this is YOUR support so you can let me know what you need most each week.
This program is all about momentum, so you don’t need to wait for our calls to get help. Send me a whatsapp or email, or tag me in your working documents to get my feedback.
Q: What is the investment?
A: The investment is 4 x £997, including all of the above.
Q: Do you provide refunds?
A: No, I don’t provide refunds. You will have regular opportunities to let me know what support you need throughout MOMENTUM:
- Your onboarding and check-in forms
- Your choice of training each week
- Ad-hoc through whatsapp, email or google docs comments
If you do the work, share any concerns or wobbles with me straight away, and keep an open mind, I guarantee that by the end of the 100 days you’ll be feeling clear, in control and excited about taking your learnings forward.
I believe that everyone who wants one deserves a fulfilling career, and that’s why I’m working to create more pathways for everyone to shine.
A new role or project should excite you, not fill you with dread. I’ve been in those shoes, and I’d love to help you go through this change and come out feeling bigger and bolder.
I only work with 2 people at a time on this program
Copyright Emily Edwards Coaching
Career Coach | Commercial Trainer | Travel Industry Expert
hello@emilyedwardscoaching.co.uk