Transformative Coach | Commercial Advisor | Travel Industry Expert

Emily Edwards is transforming the people and organisations of the travel industry, by enabling them to ENJOY making the change they’ve been circling, as they unlock their full potential. She is known for helping people move from uncertainty to clarity quickly. 

Whether working with individuals or teams, she creates environments where people think differently about their options, see opportunities they hadn’t recognised before, and leave with practical steps they can apply immediately.

The Pilot Principle® is her integrated approach combining the four pillars of building self-leadership, a supportive environment, sharp skills and slick communication, which means everyone can reach Commercial Velocity. 

She draws on her experience of being a hotel distribution partner and working in a global hotel brand, working across three continents and professional coaching and travel industry qualifications, to level up teams through training, coaching and advisory. She makes tricky leadership and commercial problems simple, actionable, and confidence-building. 

Travel companies in a period of growth or change can look to Emily for strategic advice and practical tools to turn complexity into clarity and most importantly action and structure, so their teams can build long-term win-win partnerships with their hotel buyers/suppliers. 

Ambitious individuals work with Emily to gain a new perspective during career transitions, learn repeatable techniques to do better work, and to communicate their value. Together this brings them confidence to make big changes quickly, and get support and sponsorship along the way. 

Emily designs short, high-impact formats: accelerators, retreats and intensive coaching sprints, creating visible momentum in weeks, not months.

She believes where you start in life shouldn’t define where you end up or how much fun you have along the way, and she is on a mission to build more pathways for people to shine. The travel industry doesn’t have a problem with skill or will, it has a potential problem. Let’s unlock it together, creatively.

Emily Edwards ACC, CHIA, NLP practioner

Qualifications

  • Associate Certified Coach with the International Coaching Federation
  • Certified NLP Practitioner with NLP School
  • Certification in Hotel Industry Analytics
  • DiSC Coaching Certified – Level 2 ICA

“We make up the secret engine of the travel industry, and it’s time to take it up a gear. The industry is full to the brim with enthusiastic, wonderful people; imagine really tapping into that potential rather than making people fit into boxes. 

Travel helps us to broaden the mind; see new perspectives, meet new people, eat new food and hear new languages. Working with me helps to deepen your thinking; take those new perspectives, take a 360-degree view of each person, learn to speak more boldly and be your best self. 

My dream is to support the industry to shift from a top-down, male-led industry where people feel pigeon-holed into jobs, to a gender-balanced, exciting industry where its employees feel empowered and excited for the future.

I love creating spaces where commercial people in the travel industry can learn to do their jobs better, build a career they love, and support others to do the same.”